MKW Graphics
Helping small businesses turn brand vision into visuals
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Tips + Thoughts

To call myself a blogger feels all too millennial. Instead, I consider this portion of my website to be part knowledge library, part design magazine and part entreprenurial-digital-nomad travel journal. Hope you enjoy reading my musings!

- MKW

Posts in Marketing
Marketing Lessons to Learn from Fyre Festival Fraud

You may have forgotten about the biggest fraud in music festival history, but the internet sure hasn’t. This week, there were not one, but two documentaries out about Fyre Festival, the ultimate FOMO-inducing, all inclusive, pie-in-the-sky immersive musical festival on both Hulu and Netflix. I am breaking down the biggest marketing lessons we can learn from arguably the biggest mistake in music event history.

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7 Books that Changed my Small Biz (for the better)

Being a small biz owner is no joke, and statistically, the majority of Small Businesses will fail within the first 5 years. As I approach my own five year mark (full of failures, lessons, big oopses, by the way) I wanted to take the time to share the business books I have read that really changed not only the way I thought about my small business, but changed the way I thought about myself as a business owner. Here’s a breakdown of my top faves!

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We like to Move it, Move it! How Small Biz's can use Motion Graphics

We all know how much video ruled the digital landscape in 2018, and I think video and motion graphics will be even more of a big deal in to 2019! On my desIGnLIVE this week, I got to interview motion graphics designer @FredinMotion.tv about motion graphics, and in this blog post, I am outlining how small businesses can leverage motion graphics for their small biz growth!

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Twitter Schedulers for Busy Entrepreneurs

Let’s be honest… of all the social platforms, Twitter is my weakest link. But that doesn’t mean it should be ignored! Instead, I decided to employ the help of a Twitter scheduler so I could batch write my tweets, share my content, and reach a new audience. Here’s a rundown of the Twitter schedulers I found and how they can help with Tweet Scheduling for small biz’s.

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Graphic Design in the era of Political Woke-ness

Regardless of your Political affiliation, it’s pretty incredible how much art, design and social media have become a part of our culture. Today, I wanted to take a second to recognize how GRAPHIC DESIGN isn’t going anywhere, people! Here’s a giant round up of where I have seen graphic design influence our current culture and the impact it had on the 2018 midterm elections to further the conversation about design and design influence.

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Freebies: What, Why and How you might want to offer Free Content on your Website as a Small Business Owner

Free content is a great way to educate your audience, grow your email list, and repurpose content you are already using with clients and customers. Here's a break down allll about Freebies: What they are, Why you SHOULD offer them and (briefly) how to set them up.

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Designer Hack: D.I.Y. FREE Mockups for Digital Products (without Photohshop)

Ever wondered how to create those glossy, high res versions of your downloadables and digital resources? Wonder no more. I got-chu. Here's a quick D.I.Y. Tutorial for mock ups you can make WITHOUT PHOTOSHOP for your website, social media, email blasts and more. 

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Start Up Week Recap: UX, SEO, FB Ads, FB Live, EVERYTHING I learned from just 1 Day

For $75 I attended 5 Presentations and walked away with SO MUCH information on topics that I find fascinating! Here are the major takeaways from each presentation I attended. #SDSW 

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