MKW Graphics
Helping small businesses turn brand vision into visuals
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desIGn LIVE

Getting Started with Moodboards

 

Each week, I am going to be going LIVE on my Instagram to show you behind the scenes of my design process.

THIS WEEK, let’s set the mood right with #moodboards.

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If you got the chance to catch #desIGnLIVE, you saw me walk you through the process of creating THIS surf-inspired moodboard.

Although this was a hypothetical project, I showed you how I create moodboards around concepts through collecting inspiration, sourcing high-quality stock photography, and laying out the images in a way that conveys a mood or feeling.

All my notes on this process here!

Q1. WHAT IS A MOODBOARD?

Put simply, a moodboard is a collection of images, text, graphics, illustrations, textures, or patterns that, when collaged together create a MOOD or a vibe for a brand or creative project. Obviously as a brand designer, I create moodboards for my clients to help visually communicate their small business goals, mission, vision, ideal client and aesthetics.

With my fine arts and art history background, I truly love creating moodboards because we can pull from all kinds of inspiration, and through the combination of different visuals, create something totally unique to that brand. I think there is a great opportunity in moodboarding to convey feelings, emotions, and energies in ways that we sometimes can’t with words.

Q2. WHY WOULD YOU CREATE A MOODBOARD?

Moodboards are a great way of communicating ideas visually. Moodboards are GREAT for creative, service-based small business owners to utilize when presenting ideas to their clients.

HERE ARE SOME EXAMPLES OF MOODBOARDS:

 

Q3. WHO USES MOODBOARDS?

Here’s a whole list of professionals who might use moodboards as part of their process:

  • Brand Designers (duh)

  • Website Designers (also duh)

  • Wedding/Event Planners

  • Interior Deisgners

  • Photographers & Videographers

  • Illustrators

  • Motion Graphics Designers

  • Social Media Managers

  • Marketers

  • Coaches

Q4. HOW DO I CREATE MOODBOARDS?

Don’t stress! There are plenty of great ways to create moodboards for your creative projects. Since I am using the Adobe Creative Cloud, I create my moodboards in Illustrator. However, there are many online tools that you can use to create Moodboards on your own.

The most underrated tool for creating your own graphics is definitely Google Slides. I love using Google Slides because 1. It’s $Free.99 2. It functions just like Powerpoint (and who doesn’t know how to use Powerpoint?!) 3. You can easily crop, move, layer and align images.

Other great Resources are Canva, and Be Funky Collage Maker.

Q5. WHAT DO I DO WITH MY MOODBOARD AFTER?

After you’ve designed and presented your moodboard, you can absolutely upcycle it! Moodboards perform particularly well on Pinterest and also make for great social media posts! You can include your moodboard in pitch decks, work samples, case studies and however else you present your work online.

Before you go… Download this!

Color Palette & Moodboard Guide